I am going to write a few history pieces about the Oakland Athletics 20+ year attempt to find a place to build a park in the Bay Area. Think of this as a sort of Doctor Who inspired trip through ballpark sites all over the East and South Bay (Is Fremont South or East?). For a lot of us who have been following almost all of that time, we know this started in earnest with the HOK (now Populous) 2001 Ballpark Site Study and here is the Executive Summary for your reading pleasure:
Author Archives: jeffreyaugust
The Only Thing Oakland and Alameda County Officials Have to Fear is Fear Itself
Monday night, I listened to Oakland A’s President Dave Kaval, Pacific Merchant Shipping Association VP and General Counsel Mike Jacob, and African American Sports and Entertainment Group Founder Ray Bobbitt take turns talking about the future of the A’s, Howard Terminal and the Coliseum Complex on KALW’s State of the Bay. There was also a prerecorded message from Oakland City Council Member and Vice Mayor Rebecca Kaplan. All of this was moderated by Grace Won and Ethan Elkind.
A lot was said and, as usual, I have thoughts.Continue reading
The Roots Debacle is Evidence of Real Potential
Last night, I was so excited to be at the Oakland Roots USL home debut versus the Sacramento Republic. My wife, daughter and I had plans to meetup with my brother and his family and my sister and her family. It was the first time we had seen my sister, her husband and their son in almost two years.
It all went south pretty quickly as we walked up to the gate at Laney College stadium. People were coming out of the way in and confusion abounded. Eventually, a man from the Roots came around and announced that the Sacramento team refused to play on the field and the game had been cancelled. This turned out to be untrue by the team’s own statement, so that was real bad form… blaming your opponent for cancelling a game that was cancelled because the field had dead sod and was an injury risk.
But the real event happened when my brother texted us from the parking lot and said “Meet us at Plank…”Continue reading
A Howard Terminal Skeptic Warms to the Idea
Anyone who knows me knows that I bleed Oakland Athletics green and gold. I used to be a front page writer for Athletics Nation, Editor at Large for Newballpark and have season ticket holder pins, bobbleheads, jerseys, hats… nesting dolls. You name it, I got it in Oakland Athletics stylings.
And further, I started researching ballpark developments in 2000. This after the City of Oakland made an objectively TERRIBLE deal to bring the Raiders back to Oakland in 1996 and followed it up by refurbishing the Oakland Arena for the Warriors. Both of those deals, 25 years later, have real ramifications for the City of Oakland as they approach a potential new deal with the A’s. This despite, and probably a little bit because of, both of those teams plying their respective trades in different cities.
One of the very first “sites” I ever tried to understand was Jack London Square on Oakland’s waterfront and this was because at the time… The Giants had just completed their park right on the water and it was gorgeous. I quickly realized that “Jack London Square” really meant Howard Terminal based on the HOK Oakland Ballpark Study that was released not long after I started trying to figure this out on my own, and there were copious reasons that this site seemed like a fantasy back then, and I wrote about it. More than once.
I am here today to tell you that I am 100% in favor of a ballpark at Howard Terminal now, and it isn’t because of Sophomoric threats of relocation. It is about Oakland.Continue reading
A Letter to my Daughter, the College Graduate
I wrote a letter on behalf of my wife and I to my eldest daughter, Alibi, for her sorority’s Senior Night (KAO, yo!). I feel compelled to share. Peace be with you!Continue reading
Live from the Study, Episode 9: BattleBots vet Mark Demers
In which Robot Month concludes as we talk about BattleBot Lucky and the process behind the build with Mark Demers of TKORobotics.
April 2021 Single of the Month: A Long Time Comin’ (Lilly’s Song)
Written by Jeffrey August
Performed by Jeffrey August and Tim Leehane
Produced by Tim Leehane
Lessons from a Silicon Valley Insider presented by National University!
I had such a great time talking about the things I have learned in Silicon Valley as a part of National University’s Alumni Speaker Series. While I figure out the best way to publish all 17 Lessons, please enjoy this hour long talk in which I cover four of them and share my perspective on what makes Silicon Valley the juggernaut that it is from my time working at world changing companies like Facebook and Square.